Sean and I loved SXSW so much last year that we’re headed back again this year, and this time we’re staying for the whole 10 days – because at the very least, the rain in Austin is warmer than the rain in Ottawa. Last year we saw lots of great movies, but it’s hard to beat the adrenaline thrill of seeing Baby Driver‘s world premiere with Edgar Wright in attendance. Of course, this year we’ve got Wes Anderson’s Isle of Dogs closing the festival down. Along with Taika Waititi, that’s my top three favourite directors right there, so I’m kind of in heaven.

SXSW is not just a movie festival – in fact, it’s not even primarily a movie festival. It’s actually the world’s coolest music festival that has just grown and grown and grown, to include movies, gaming, comedy, and a whole bunch of conferences and panels and networking events that are 100% not lame at all. This year’s not-to-miss speakers include Darren Aronofsky, Melinda Gates, Barry Jenkins, Ernest Cline (author of Ready Player One!) and Bernie Sanders. There’s a documentary called The Director and The Jedi being screened that’s about Rian Johnson’s process – both he and Mark Hamill will be in attendance. The cast of This Is Us is doing a panel discussion which will almost certainly melt my face off.

But what’s really REALLY cool about SXSW is the stuff you do in between all the talks and movie premieres. Last year there was Breaking Bad\Better Call Saul event where they recreated Los Pollos Hermanos. Not only could you go inside the restaurant, you could sit and order and eat real food. Saul’s car was parked out front, and both Bob Odenkirk and Giancarlo Esposito were there. This year there will be a Roseanne pop up that includes the Lanford Lunch Pail serving their infamous loose meat sandwiches, the iconic Roseanne couch and living room, and even Dan’s garage.

AMC is celebrating their new show The Terror by inviting us to  enter the Arctic as the real-life crew of this ill-fated expedition. The fully immersive, multi-sensory experience offers guests a first-hand look as a crew member aboard the ship’s disastrous trip through the desolate polar landscape. Guests will feel the bone-chilling air, smell the fear and despair and hear the horrific sounds of men fighting for their survival. So, fun times.

HBO is building the entire town of Sweetwater to celebrate Westworld where we’ll be given either a white hat or a black hat (depending on an interview selection process) before entering the 2 acre theme park and having a drink at the Mariposa Saloon. Evan Rachel Wood, Thandie Newton, Jeffrey Wright, and James Marsden will be on hand.

Showtime is toasting Shameless with a pop-up Alibi Bar where stars Shanola Hampton and Steve Howey will be serving drinks. Which reminds me – last year we were served by Jason Sudeikis – he played a bartender in Colossal, which screened at the festival.

Viceland is bringing a party bus and baby goats. C’mon!

And believe it or not we’re going to squeeze in some movies between all this! Director Mélanie Laurent is hosting the world premiere of Galveston, starring Ben Foster and Elle Fanning as a hitman and a prostitute, and who knows which is which.

Directors Tommy Pallotta and Femke Wolting made a documentary about AI called More Human Than Human and guys: THEY’RE BRINGING ROBOTS WITH THEM. So if you never hear from us again, know that we loved you all. Matt, take good care of the place. Marginally cooler\less cool, depending on your perspective: director Stephen Kijak is bring Lynyrd Skynyrd members Gary Rossington, Johnny Van Zant, and Rickey Medlocke to the premiere of his doc, If I Leave Here Tomorrow (sorry for the earworm).

Jim Gaffigan and Nick Offerman, two of my favourite funny people, have films at the festival and I’ll be trying not to fangirl myself into embarrassment.

As for shorts, you cannot miss Briar March’s Coffin Club which is a hoot to see and just a heartful of joy. And Bola Ogun’s Are We Good Parents? is a thoughtful, funny piece about sexuality and our assumptions.

And there’s also some movies we’ve already seen! We saw Lean on Pete at the Venice Film Festival in August, and Outside In at TIFF in September.

 

As always, we intend to keep our Twitter feed @assholemovies crammed full of SXSW goodies, so please do stay tuned!