Christmas Incorporated

Riley has $89 left to her name. She’s in desperate need of a job, so even though she’s over-qualified, she accepts a job acting as assistant to William Young, the young heir of a toy company. Within hours, she’s off to the airport to fly to the small town where a foundering factory is located. Young and his board of directors are thinking of shutting it down, but the whole town has gathered in order that it be saved.

Things are made extra awkward by the fact that William is a bit of a Christmas grouch. The town’s got its holiday cheer turned up to 11 for him, which is the exact opposite of how to win him over. Even knowing this, Riley’s answer to the town’s MV5BNDczYTI1YTItNDBhNy00YThlLWI3YmMtNzhhZjU5MzFiZmRlL2ltYWdlL2ltYWdlXkEyXkFqcGdeQXVyMzM0ODg1MzA@._V1_SY1000_CR0,0,1502,1000_AL_woes is to immerse William, against his will, in the town’s events, to make him fit in with the locals. Their shenanigans are of course observed by the local press, and the board isn’t happy with the image he’s portraying. Business is hard! It’s even harder when you’ve been keeping secrets, which Riley (Shenae Grimes-Beech) has. She’s not the person William Young thinks he hired. Don’t worry, that secret won’t squeak out until after he falls in love with her, so the betrayal will be doubled, nay squared, but drama is what we’re after. Where’s the fun in a love story that’s not fertilized generously by conflict?

So let’s brainstorm. There’s a sweet, smart assistant who may have misled some people about her true identity. There’s a handsome rich guy who hates Christmas but likes the girl who loves Christmas. And there’s a town who thrives on Christmas – at least until their toy factory disappears. Can Hallmark successfully juggle all these balls? Have no fear, they plug conveniently into the Hallmark formula and out tumbles the usual equation: Christmas is saved, love blossoms, happily ever after, blah blah blah.

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