Todd (Jesse Williams) writes a comic book inspired by a real-life serial killer known as Slasherman. The murders took place in and around the small town where Todd grew up and caught people’s interest because of their brutal and seemingly random nature. The killer was never caught but Todd has made him the hero of his graphic novels. Slasherman doesn’t just kill, his murder scenes are the canvas to a very bloody work of art.

The Slasherman comic books are coming to an end. Todd’s publisher Ezra (Jay Baruchel) has arranged for a little book tour of sorts, through small town Americana, where Todd can draw inspiration and push through the writer’s blog that’s plaguing his last issue. Joining them on the road is his assistant Aurora (Niamh Wilson) and his girlfriend Kathy (Jordana Brewster). Kathy’s got a mission of her own. She’s interviewing anyone with ties to Slasherman’s actual victims. She’s worried that Todd’s work fetishizes horrific crime and glorifies the perpetrator. She wants to keep the victims in people’s memories, but to Todd, and from the story-teller’s perspective, the victims’ stories are finished but Slasherman lives on. As you can imagine, it’s a point of contention between them.

But ethical debates are soon going to fall by the wayside because this little press tour is going to attract more attention than they’d planned for. Someone is committing the exact same murders Todd has illustrated in his book. Shit’s about to get real, boiiiiii.

Jay Baruchel turns director for this film (he cowrote it as well, with Jesse Chabot, based on the comic by Jimmy Palmiotti and Justin Gray) and clearly has a handle on what a slasher flick should be. He plays around with colour in an interesting way, he fleetingly touches on themes like our fascination with anti-heros and whether they legitimize violence, but ultimately, it styles itself a horror film and it delivers the goods: dread and gore.

This is a movie based on a comic book about a guy who writes a comic book about a serial killer protagonist who then gets stalked by a serial killer himself. There are so many levels of meta it’s best not to do the math. It wants to say something about the implications of consuming graphic violence while also presenting graphic violence. It has a brain, but most of all it has guts. Guts galore. The violence may or may not be random, but it is brutal and it is varied. Enjoy.