Sometimes even our “Sucks Ass” rating seems too generous. This is one of those times.
Frank (Michael Chiklis) is the safe-cracking heart of a crew looking for a big score in Cincinnati, that will pay the crew $500,000. The opening credits make clear that Frank and his brother have spent a lot of time planning the heist using army men. Their crew is working for Rex (Bruce Willis), a big shot in a suit who’s overseeing the job from an empty floor in an office building. It’s supposed to be easy money but of course things go wrong. Frank gets knocked out during the chaos, and wakes up next to his brother’s dead body. The box they stole is also gone, and Frank is left to figure out who double-crossed them to keep the whole $500k for themselves.
You may remember a bad idea from a few years ago called MoviePass. The initial pitch was that for a set monthly fee you could see as many movies as you wanted. One small flaw in the scheme was that no movie theatres were participating, and in fact they actively spoke out against it. MoviePass pressed on anyway. The result was that MoviePass was buying tickets at full price from the theatre and giving them away for almost nothing (MoviePass’ monthly subscription fee was equal to one regular price ticket).
So after a while of giving away tickets while misleading their investors about their chances of making a profit (which were literally zero), MoviePass found itself millions and millions of dollars in debt. Not even changing the terms repeatedly without notice solved the problems caused by MoviePass’ horrible business model.
Most would have given up at that point, but not MoviePass. Its ace in the hole? Making its own movies and giving away tickets to them! 10 Minutes Gone was one of MoviePass’ first films, and it also happens to be the last. That’s because MoviePass is now dead and gone, and it’s probably best if we agree to bury 10 Minutes Gone alongside it. Everything about this movie is awful. It is an abomination. It was probably MoviePass’ worst idea. And that’s saying a lot.