Should you delete all of your social medias right now? That’s the only relevant question here and YES is the only answer. For many people, though, that’s easier said than done, and most won’t even try, despite this film’s very credible, very convincing reasons. Namely that social media is having a measurably dangerous impact on our culture. It’s spying on you, it’s invading your privacy, it’s selling your soul to the highest bidder, and it’s turning the whole world into a machine meant to change your behaviours – obviously so that you spend money on products being pitched to you, but ultimately you yourself are the product, and the ability to change your real world behaviour (without even triggering your awareness, mind!) is being sold to whomever will pay – dirty politicians and their Russian counterparts, say. And fake news proliferates on a site like Facebook, and spreads 6x faster than the true stuff. Because truth is relatively boring, and lies are exciting, and can lead you down a rabbit hole, sucking more and more of your attention. So while you might give a true headline 3 seconds of your time as you scroll on by, fake news can mean you follow one link to another to another, which means that compared to 3 seconds, fake news just got 3 hours of your attention, which convinces the AI that you like this type of thing better, maybe even believe it, so it will recommend even more of them to you.
Cutting the cable isn’t so easy, though, when the software’s been designed specifically to addict you so that their algorithm can mine and extract your attention.
This film is teaching us to think critically about the apps we use and the content they contain. Capitalism is the real pandemic of our age, and if you’re not paying cash for the apps you’re using, you’re paying in some currency you don’t know about, without your consent. Social media sites use powerful AI to suggest the exact right material to you at the exact right time, presented in the way that’s most likely to catch your eye, keep your attention, and ultimately convert you. They’re implanting thoughts that will affect how you vote, what you support, how you interact with people. This is really scary stuff and the strongest vaccine is information, and a good dose of it can be found right now on Netflix.