Clarence Avant: he’s the brilliant mind, the visionary who brought people together in exactly the right way for decades. Never famous himself, he knew everyone. Everyone everyone. And was respected by everyone. He was the rainmaker, as they say, in TV, music, movies, business, and politics. He was a mentor to nearly anyone who’s anyone – particularly in the black community. So how is it I don’t even know his name?
Avant is the kind of man who understands that his power lies behind the scenes, but believe me, he is not without recognition. He doesn’t just have a finger in all the pies, he’s baking and selling all the pies. But he’s so humble he can’t even bear to acknowledge the nickname that grateful thousands have bestowed upon him: The Godfather. He’s so humble he never even went looking for half the jobs he ended up with, it’s just that those around him couldn’t help but be impressed by his talent and were smart enough to move Clarence where he could do the most good. Because at his core, he’s a good and decent man. Imagine having all those connections, all that respect and power and influence, and it never going to your head. Well THAT’s what makes Clarence Clarence.
Quincy Jones describes their relationship as “love at first sight” and my favourite thing about this documentary is that rather than just talking-head interviews, these two greats are in a room together, Avant hanging his head as Jones confesses their youthful indulgences. It’s glorious insight. Interviews with his family go similarly, swimmingly. It’s wonderfully intimate, engaging, and fun to watch.
He may have often been the only black man in the room, but he always belonged. And this was at the height of Jim Crow bullshit. And he puts his client, Jim Brown, in one of the first interracial love scenes (with Raquel Welch in 100 Rifles, 1969). He didn’t march in the streets but he lifted up his people.
The documentary consults many stars: Cicely Tyson, Hank Aaron, Bill Withers, Bill Clinton, David Geffen, Snoop Dogg, Lalo Schifrin, Jim Brown, Jamie Foxx, Barack Obama – but to hear them tell it, they may be the stars, but Clarence Avant is their sun.