After losing a directing gig to her nemesis Kristian, Hanna teams up with her sister and counterculture friends to create a phony Instagram romance between herself and young actor Ekku. Hanna and her friends have lofty ambitions for their Instagram account; self-described ‘social anarchists,’ this “art project” will challenge the traditional, heteronormative power structures of romantic love. Everyone’s super on board, even Hanna’s and Ekku’s current boyfriends, who are both witnesses and participants.

Of course, what starts as a commentary on how easily intimacy can be faked on social media quickly snowballs into something else entirely as Hanna and Ekku begin to rack up views. With a real following, they have a platform to really say something, but instead seem to lose the thread of their original intent.

In a complicated and complicating meta twist, film director Hanna is played by Fucking With Nobody writer-director Hannaleena Hauru. The part of her boyfriend is played by real life boyfriend (and co-writer, and co-cinematographer) Lasse Poser. Fiction and reality blur and the narrative lines become difficult to parse and perhaps more trouble than they’re worth.

This movie about making a movie (about making a movie?) bites off more than it can chew, and though I normally admire hunger, this kind of gluttony was hard to watch and ultimately unsatisfying.