Natalie (Rebel Wilson) is no fan of the rom-com. She thinks romantic movies are not for her – perhaps love itself is not for her. She feels invisible most of the time. She’s timid at work. She doesn’t think that anything magical will ever touch her life.
And when she gets mugged on the way home from work one evening, it seems like an affirmation of all of the above – except when she wakes up, the bump on her head has her living in an alternate universe that resembles very closely the rom-coms that she so spurns. The rules and the irony are simple: she’s got to make someone fall in love with her to escape this fate, and suddenly the hunky billionaire who never noticed her before is all over her.
The movie rolls its eyes at all the usual romance cliches, but then indulges in them in a riot of colour and open-armed enthusiasm, as if mocking the tropes gives permission to be unabashedly embrace them. But whatever, it’s fun, or fun enough. Rebel Wilson makes it work just by virtue of her own irrepressible personality. Larger than life, she somehow sells both sides of Natalie’s persona, the wallflower and the cheeky peony she becomes. Reteamed with Adam Devine, her cocky love interest from Pitch Perfect, the two have an easy chemistry that’s fun to sing along with – and believe me, this movie has more sing-along opportunities than most. You’ve really got to be on board with the vibrant cheese in order to enjoy this movie. It pretends to be cynical but it’s really not. If your sense of Valentine’s is at all gothic or ironic, move on. Love is in the air, in a pretty conventional way. Isn’t It Romantic is a piece of fluff that will soon be forgotten in the rom-com canon, but it’s light and airy and a fairly entertaining 90 minutes. More or less.